Press release 11 Nov 2021

"A total of 10 people" Use Smart Order to win Smart Goods campaign has started!

 | yathar

yathar Myanmar Co., Ltd. (Headquarters: Republic of the Union of Myanmar (hereinafter referred to as "Myanmar"), and yathar Pte. Ltd. (Headquarters: Singapore, Representative: Shunsuke Ichikawa) which develops the gourmet beauty platform "yathar" with the largest share in Myanmar, has released "yathar Smart Order", a self-ordering system for restaurants that supports takeouts and table orders.

Service Overview

“yathar Smart Order" is a system that allows users to self-order using their smartphone or PC, and allows the restaurant to check the order in real-time on a dedicated control panel.
When used in a restaurant, the user can read the QR code placed on the table and order while viewing the menu displayed on the smartphone. This eliminates the need for waitstaff to take orders using paper menus, etc., and enables the use of contact-type table orders that maintain social distance without the need for specialized devices.
Also, when using the system from outside the store, users can place an order in advance specifying the date and time of pickup, and the store can prepare the food according to that specified information, enabling smooth delivery of takeout orders.
In addition, this function can be used in combination with the coupon function that is already available, for example, to apply a campaign price to takeouts only, or to use the special URL that is issued for sales promotion on SNS.

This function is provided as an additional function for yathar premium partners, and existing partner stores can install it immediately from the control panel.

Background of service provision

yathar is the No.1 gourmet service in Myanmar with the largest number of users and restaurant listings.
Due to the recent global outbreak of Covid-19, our partner restaurants have been severely affected. In the midst of huge sales losses due to lockdowns, many measures are required to be taken, such as in-store hygiene management, thorough social distancing, and a rapid increase in the demand for delivery and takeouts.

On the other hand, in Myanmar, credit cards and bank accounts are not widely used. This makes cash the most common means of payment, and as a result, use of alternative payment methods and services in restaurants is not so common.

To solve this problem, yathar has built a web-based system on an existing platform, which enables users to place orders using their own smartphones or PCs, while stores can manage orders from within their existing control panels.
As a result, both the user and the store can easily install the self-ordering system without the need of any specialized hardware, initial costs, or setup time.

In the future, we are planning to add functions and linkage with various services in accordance with the spread of POS cash registers, credit cards, and cashless payments.
yathar will continue to provide solutions that contribute to people and society by solving social problems in Myanmar and Southeast Asia.

Campaign Details

●Application Process
 1 Find a nearby store with Smart Order.
 2 Order using yathar Smart Order at the store or on your spot
 3 Have a meal / Pick up takeout
 4 Now you have completed the application! (One time order: One time application)

●Campaign Period
The campaign is eligible for orders between November 1, 2021, and January 31 2022.

●Eligible stores
You can see the list of participating stores from the following URL.

●Details of the prizes
[Galaxy S21] - 1 person
[Galaxy Watch] - 1 person
[Galaxy Buds Pro] - 3 persons
[Power Bank] - 5 persons

●Announcement of winners
- Winners will be announced around mid-February 2022.
- The winning result will be sent to the email address you provided when you registered for yathar. If we are unable to contact the winner, the prize may be forfeited. So, please check your email address.
- The winners will be asked to provide their shipping address information to ship the products.
- The lottery will be conducted using a random pickup website(third party tool) for fair selection.
- Order ID is their lucky draw numbers that will be put in a random pickup website and chosen with screen Livestream.
- All decisions in the selection of winners will be at the discretion of yathar.

This campaign is for one application per order. (If you use the smart order service twice a day, once for lunch and once for dinner, you will be able to apply two times.) Please do not deliberately separate your order numerous times, as this will cause inconvenience to the restaurant. If fraud is detected, your entry to the campaign may be invalidated.
This campaign is not applicable to Foodpanda delivery orders.
This campaign is subject to change or termination without prior notice due to social circumstances.

About yathar

Service name: yathar (meaning "taste" in Myanmar)

yathar Pte. Ltd.
- Location: 8 Wilkie Road #03-01, Wilkie Edge Singapore 228051
- Representative: Shunsuke Ichikawa
- Capital: 895,000 USD
- Established: April 2020

yathar Myanmar Co., Ltd.
- Location: No-8 , U Weikzar Street, 7 Ward, Pazundaung Township, Yangon, Myanmar
- Representative: Shunsuke Ichikawa
- Capital: 1,060,000 USD
- Established: February 2018